What is PREFER?

Medical products are developed by pharma companies, approved by regulators, and assessed by health technology bodies. But in the end, the medicines and medical products are meant for patients. PREFER is developing recommendations for when and how to best give patients a voice in medicine development using a structured preference approach.

The recommendations build on the results and experience from the whole project. Patient preferences reflect which aspects of health treatments matter to patients individually and why patients choose a particular treatment (medicine or medical device) over others. We measure these preferences in a structured way, using particular methods.